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① AI 101 — Fundamentals ② Prompt Library ③ AI 201 — Advanced Blog posts below fill in the gaps along the way

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SEO / GEO · 7 min read

How to Get Your Content Cited in ChatGPT and Perplexity

GEO (Generative Engine Optimization) is about getting AI engines to cite your content when they answer questions. It's different from SEO — you're optimizing for being quoted inside the answer, not just ranking. Simple tactics: lead with the answer, use lists, add summaries, target how people ask AI.

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Prompt Engineering · 4 min read

5 Prompting Best Practices That Actually Work

Context matters more than most people realise. Adding who you are and who the output is for changes results more than almost any other prompt tweak. Plus: how to set output format, break big asks into steps, and treat your first prompt as a draft not a final answer.

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Quick Tips

Bite-sized AI advice you can apply today.

💡 Add audience + tone

Works best when you tell ChatGPT who you're writing for. I use "Write for [audience] in a [tone] voice" — e.g. "small business owners, casual but expert" — and skip the generic corporate-speak.

⚡ Claude's artifacts

When I need to iterate on a doc or chart, I use artifacts. It opens a side panel so you can see the output while chatting. Beats copy-pasting back and forth.

🎯 Structure complex prompts

For messy asks, I use: Role (who you are), Instructions (what to do), Steps (in what order), End goal (what success looks like), Narrowing (constraints). Keeps the AI on track.

🔄 Weekly challenge

This week: replace one manual task with AI. Summarizing notes, drafting an email, or pulling insights from a spreadsheet. Just one. See how much time you save.

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